Marketing Mix Unit Assessment Quiz

What is the marketing mix?

• A company’s pricing strategy

• A set of actions a company uses to market its product

• A plan to hire more employees

• A type of advertisement

The marketing mix is also known as:

• The 5 C’s

• The 4 P’s

• The 7 Functions

• The Business Plan

Which of the following is NOT one of the 4 P’s?

• Product

• Place

• Price

• Profit

Why must all marketing mix elements be coordinated?

• To make products cheaper

• To ensure customer satisfaction and strategy success

• To improve employee training

• To lower taxes

A change in one marketing mix element will:

• Only affect promotion

• Have no impact on the others

• Affect the other elements

• Be ignored by customers

Which of the following is considered a product?

• A concert ticket

• A new smartphone

• A haircut

• All of the above

What is the FIRST step in the marketing mix?

• Pricing

• Promotion

• Product

• Place

A product is successful if:

• It meets customer needs and wants

• It is priced the highest

• It uses social media

• It has fancy packaging

Which question would marketers ask about product development?

• What is the cost of production?

• Should we offer one product or more than one?

• Which stores will sell it?

• How much should we advertise?

Differentiation in a product means:

• Lowering the price

• Making it unique from competitors

• Using more stores to sell it

• Running more ads