Entrepreneurship

Entrepreneur coined from the French word "ENTREPRENDRE" that means;

• To Take Action

• To Undertake

• To Take Over

• To See

Who defined entrepreneurship as, "A dynamic process of vision, change and creation that requires application of energy and passion toward the creation and implementation of new ideas and creative solutions."

• Kuratko

• Shane

• Knights

• Salcedo

Who defined entrepreneurship as "Having profits from bearing uncertainty and risk?"

• Kuratko

• Shane

• Knights

• Salcedo

An entrepreneur who takes advantage of country's social problems and turn them into profitable institutions

• Technopreneur

• Social Entrepreneur

• Intrapreneur

• Extrapreneur

An entrepreneur who hops from one company to another to act as innovation champion, providing effective and efficient solution.

• Technopreneur

• Social Entrepreneur

• Intrapreneur

• Extrapreneur

It is the most widely use approach to segment a market.

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentatio

This segmentation strategy enables a company to serve their customers in a specific area.

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

This allows the marketers to segment the market upok customer knowledge of product and service.

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

The following are example of Geographic Segmentation except;

• Climate

• Country

• Population Density

• Social Status

The following are examples of psychographic segmentation except;

• Life Style

• Culture

• Marital Status

• Personality