Google Analytics Quiz - Part 7

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

• Google Optimize

• Search Console

• Modify event

• Firebase

What is something you can do with your data when you export your Google Analytics data to BigQuery?

• You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

• You can use conversions for ad campaign bidding, and audiences to target ad campaigns

• You can use audiences to target website experiments and test variants of your web pages

• You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?

• Custom user parameter

• Custom table

• Custom metric

• Custom dimension

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information?

• User-ID

• Google Search Console

• Google signals

• Google Ads

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

• Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.

• Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

• Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.

• Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.

To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration?

• Only you can see it, but you can share it with the other users of the property in read-only mode.

• Anyone in your property can access it and make edits.

• Anyone in your property can access it in read-only mode.

• Only you can see it, but you can share it with the other users of the property for them to make edits.

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

• Google Ads can use these conversions to see industry benchmarking data

• Google Ads can use these conversions to generate new keyword ideas

• Google Ads can use these conversions to adjust and optimize your ad copy

• Google Ads can use these conversions to optimize your bids for ad placements

In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?

• You're interested in seeing where users are coming from before landing on your website.

• You're interested in monitoring user activity as it is happening on your site.

• You're interested in seeing which pages on your site are getting the most traffic.

• You'd like insight into your users' interests they've express through their online browsing and purchase activities.

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?

• You create an audience of users who are likely to purchase in the next seven days

• You create an audience of users who added items to their purchase wishlist

• You create an audience of users who made a purchase in the last 30 days

• You create an audience of users who started checking out but didn't complete the purchase

This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

• User-ID

• Audience triggers

• Device-ID

• Predictive audiences