Marketing Environment Quiz

What is the definition of the marketing environment?

What are the two main components of the marketing environment?

• Micro-Environment

• Macro-Environment

What is the role of top management in marketing?

What factors are important for suppliers?

• Quality products and services

• On-time delivery

• Supply shortages or delays

• Competitive prices

• Ethical corporate behavior

What are the types of customer markets?

• Consumer markets

• Business markets

• Reseller markets

• Government markets

• International markets

What must a company do to compete effectively?

What are the seven types of publics?

• Financial publics

• Media publics

• Government publics

• Citizen action publics

• Local publics

What does the demographic environment study?

What factors affect the economic environment?

What issues are associated with the natural environment?