ABTTT - Mod 1 and 2

Who defined the tourism industry as an umbrella industry with a complex distribution chain?

• Buhalis

• Gretzel & Fesenmaier

• Werthner and Klein

• Laudon & Traver

Which web development based on user-generated content poses challenges to tourism marketers?

• Web 1.0

• Web 2.0

• Search Engine Optimization (SEO)

• Paid Advertising

What technological tool allows consumers to experience a virtual representation of tourism products?

• Live Streaming

• Augmented Reality

• Virtual Tours

• Online Reviews

What is considered an indispensable part of tourism marketing plans today?

• Radio Advertising

• Social Media Marketing

• Travel Magazines

• Flyers and Brochures

What is the process called when new intermediaries, like OTAs, reappear in travel distribution?

• Re-engineering

• Re-intermediation

• Metamediaries

• Disintermediation

What stage of tourism consumption involves obtaining information for planning and evaluating alternatives?

• Post-consumption

• Consumption

• Pre-consumption

• Distribution

What stage of tourism consumption involves sharing, storing, and reliving travel experiences?

• Distribution

• Pre-consumption

• Post-consumption

• Consumption

What type of intermediaries form strategic alliances with suppliers and allow consumers to search partner databases?

• OTAs

• Metamediaries

• Travel Agents

• Dynamic Packagers

According to Buhalis, IT has emerged as what for the tourism industry?

• Infrastructure

• Info-structure

• Distribution chain

• Digital platform

What term refers to the collective name for recent developments in electronics, computers, and communication technology used for information processing?

• Digital Marketing

• Web Applications

• Information Technology

• ICT Tools