Competitive Intelligence 1- Quiz

What is the primary purpose of competitive intelligence (CI)?

• To spy on competitors illegally

• To gather, analyze, and disseminate information about competitors and market trends

• To manipulate financial reports for competitive advantage

• To replace traditional market research entirely

Which of the following companies collapsed due to a lack of competitive intelligence and poor strategic adaptation?

• Apple and Microsoft

• Enron, WorldCom, and Swissair

• Tesla and SpaceX

• Coca-Cola and Pepsi

According to Sun Tzu’s philosophy applied to CI, what is essential for success in competition?

• Fear of competitors

• Knowing your enemy and yourself

• Ignoring market trends

• Focusing only on internal operations

What was Swissair’s key mistake in competitive intelligence?

• Over-reliance on benchmarking instead of strategic intelligence

• Hiring too many intelligence analysts

• Ignoring all competitor activities

• Focusing only on financial reports

Which of the following is an example of "gray zone" information in CI?

• Trade secrets

• Customer reviews and market rumors

• Printed financial reports

• Non-disclosure agreements (NDAs)

What is the difference between "data" and "intelligence" in CI?

• Data is raw numbers; intelligence is actionable insights

• Data is always confidential; intelligence is public

• Intelligence is only gathered from primary research

• There is no difference

Which phase of CI research involves interviews and direct interactions with industry experts?

• Secondary research

• Primary research

• Benchmarking

• Data mining

According to the 80/20 rule in CI, most of the time should be spent on:

• Collecting data from secondary sources

• Analyzing and refining information through primary research

• Ignoring competitor activities

• Publishing internal reports

What is a key benefit of competitive intelligence?

• Reducing all business risks to zero

• Providing insights for strategic decision-making

• Eliminating the need for financial audits

• Guaranteeing market monopoly

Which of the following is a primary source of CI data?

• Annual reports

• Trade journals

• Face-to-face interviews with industry experts

• Government databases