Digital Marketing 1

A startup selling eco-friendly stationery has a marketing budget of ₹5 lakh. The founders want measurable results, audience targeting by interest, and quick performance feedback. Which approach is most aligned with their goals?

• Newspaper ads in major cities
  

• TV commercials on prime-time slots

• Facebook and Instagram ad campaign

• Outdoor hoardings near metro stations

A mid-sized fashion brand ran a radio ad for a month but couldn't track how many listeners visited their store. The marketing head suggests moving budget to digital channels to track conversions. Which feature of digital marketing best addresses this limitation?

• Cost-effectiveness

• Measurability and analytics

• Wide reach

• Content variety

A company sells software subscriptions to businesses. They market via LinkedIn, industry webinars, and B2B marketplaces. Which type of digital market are they operating in?

• C2C
  

• B2C
  

• B2B

• G2C

An electronics retailer uses SEO to drive traffic to its website, runs Google Ads, and collaborates with tech influencers on YouTube. Which type of digital media is represented by Google Ads?

• Owned Media

• Paid Media

• Earned Media

• Shared Media

A fitness center wants to launch a free trial campaign. They can either put up a banner outside the gym or run targeted Facebook ads to local residents aged 22–40 interested in health and wellness. Which method offers better lead generation potential?

• Gym banner – because it attracts people passing by
  

• Facebook ads – because they target a broader, relevant audience and allow sign-up tracking

• Both equally – because both methods reach locals

• Gym banner – because it’s cheaper and offline

An MBA intern suggests a campaign where the company posts educational blog content, shares it on LinkedIn, boosts posts with paid ads, and tracks clicks to the company’s website. Which sequence of digital media types is being used here?

• Paid → Earned → Owned

• Owned → Shared → Paid → Owned

• Earned → Owned → Paid

• Shared → Paid → Earned

MakeMyTrip uses AI to adjust hotel prices in real-time based on demand, location, and booking time. What advantage does this digital pricing strategy provide compared to fixed pricing?

• Improves brand aesthetics

• Reduces customer decision time

• Maximizes revenue and competitiveness

• Ensures equal prices for all customers

Zomato launches a “Monsoon Cravings” campaign with app-only discounts (price), limited-time dishes (product), push notifications (promotion), and delivery in 30 mins (placement). Which statement best describes this strategy?

• Focuses only on promotional activities

• Integrates multiple 4Ps in a single campaign

• Integrates multiple 4Ps in a single campaign

• Improves only delivery speed

A D2C home décor brand notices repeat customers responding well to personalized WhatsApp offers. Which principle of a customer-centric digital marketing strategy is being applied here?

• Mass marketing reach

• Personalization and relationship building

• Product diversification

• Price penetration strategy

A fintech startup’s digital marketing plan includes:

• YouTube Ads (Paid)

• Blog on company website (Owned)

• Organic influencer shoutout (Earned)
  Which benefit does this POEM integration offer?

• Maximizes budget savings by avoiding paid media

• Creates consistent messaging across multiple touchpoints

• Reduces dependency on content creation

• Focuses solely on SEO rankings