Market segmentation GO/NO GO
Authored by Teacher Ryle
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University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
Backpackers aged 18–25 visiting Southeast Asia for more than 1 month.
GO (all six criteria met)
NO GO (ails at least one — must name weakest failing point)
2.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
All international tourists visiting Country X.
GO (all six criteria met)
NO GO (fails at least one — must name weakest failing point)
3.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
Digital nomads from North America staying in Bali for at least 3 months
GO (all six criteria met)
NO GO (fails at least one — must name weakest failing point)
4.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
People who enjoy nice weather.
GO (all six criteria met)
NO GO (fails at least one — must name weakest failing point)
5.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
Adventure tourists who only visit destinations with no internet or phone signal.
GO (all six criteria met)
NO GO (fails at least one — must name weakest failing point)
6.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
Families with children under 12 visiting Disney parks in Florida.
GO (all six criteria met)
NO GO (fails at least one — must name weakest failing point)
7.
MULTIPLE CHOICE QUESTION
20 sec • Ungraded
Solo female travelers in Europe who book through Airbnb.
GO (all six criteria met)
NO GO (fails at least one — must name weakest failing point)
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