tou 046 prelim exam

What do you call the specific group of customers a business aims to serve?

What is a written document that outlines a business’s goals and plans?

What is the basic economic resource needed to start a business?

What do you call a business owned by one individual?

What is a planned route or schedule for a tour called?

What type of communication is paid and used to promote products or services?

What tool is used to evaluate internal strengths and weaknesses, and external opportunities and threats?

Who leads and manages the tour experience for guests?

What business model allows someone to use another business’s name and system?

What is the measurement of how well a service meets or exceeds customer expectations?