GDPR and Advertising Standards Quiz

What is the main goal of GDPR?

• Increase advertising budgets

• Prevent email marketing

• Protect personal data and privacy

• Promote brand awareness

What type of data is considered a ‘special category’ under GDPR?

• Email address

• Postcode

• Racial or ethnic origin

• Job title

According to GDPR, consent must be:

• Pre-selected via default tick boxes

• Implied by website browsing

• Clear, specific, and freely given

• Optional and not recorded

Which UK body regulates advertising standards?

• ASA

• BBC

• ICO

• Ofcom

What is not typically a concern to regulators in advertising?

• Pricing claims

• Trademark infringement

• Customer reviews

• Product descriptions

What principle of GDPR states you must not keep data longer than needed?

• Data minimisation

• Storage limitation

• Accuracy

• Purpose limitation

What is a key benefit of email marketing under GDPR compliance?

• It is anonymous

• Consumers are more likely to engage

• It doesn’t require consent

• It avoids regulatory checks

Which of the following is a responsibility of a Data Protection Officer (DPO)?

• Generating sales reports

• Managing HR compliance

• Monitoring GDPR compliance

• Writing advertisements

What does 'offensive advertising' refer to under ASA guidelines?

• Ads with spelling errors

• Ads targeting children

• Ads causing serious or widespread offence

• Ads that use strong colours

If a data breach occurs, it must be reported within how many hours?

• 24 hours

• 48 hours

• 72 hours

• 7 days