Mktg. of FPS

What was a common feature of traditional marketing in financial services before the digital era?

• Face-to-face communication

• Social media marketing

• AI-driven systems

• Email campaigns

Which of the following is a limitation of traditional marketing in financial services?

• Lower operational costs

• Higher operational costs

• Instant service delivery

• Real-time customer support

What is a key feature of digital marketing in financial services?

• Physical promotional tools

• Limited availability

• Manual documentation

• 24/7 service access

Which of the following is an advantage of digital marketing in financial services?

• Higher operational costs

• Broader and faster reach

• Limited customer engagement

• Time-consuming processes

What technology is used for real-time customer engagement in financial services?

• AI-based chatbots

• Printed brochures

• TV ads

• Manual documentation

What is the primary purpose of CRM tools in financial services?

• To process manual documentation

• To create physical promotional materials

• To store and analyze customer data

• To conduct face-to-face meetings

Which level of marketing strategy focuses on the overall vision and mission of the organization?

• Functional level

• SBU level

• Corporate level

• Operational level

What is a key focus area at the SBU level of marketing strategy?

• Uniform messaging

• Brand building

• Customer loyalty programs

• Market segmentation

Which of the following is a method used in marketing research for analyzing customer behavior?

• Focus groups

• Physical brochures

• TV advertisements

• Manual documentation

What is a primary function of Non-Banking Financial Companies (NBFCs)?

• Accept demand deposits

• Provide personal loans

• Issue government bonds

• Conduct face-to-face meetings