Phase It Right

1. The company just launched a best-selling product that went viral on social media.

• Strength

• Weakness

• Opportunity

• Threat

2. 2. A government regulation will require costly upgrades to all your manufacturing equipment next year.

• Strength

• Weakness

• Opportunity

• Threat

2. 3. Your marketing team lacks digital skills and struggles with social media advertising.

• Strength

• Weakness

• Opportunity

• Threat

2. 4. A competitor’s recent scandal causes their customers to lose trust in them.

• Strength

• Weakness

• Opportunity

• Threat

2. 5. Your business owns patented technology that no one else in the industry can replicate.

• Strength

• Weakness

• Opportunity

• Threat

6. Management tracks employee turnover rates and customer satisfaction scores to evaluate if the new HR strategy is working.

• Scan

• Formulate

• Implement

• Evaluate

6. 7. After seeing a new competitor rapidly grow online, the executive team holds a strategic workshop to revisit company vision and update long-term objectives.

• Scan

• Formulate

• Implement

• Evaluate

6. 8. Employees undergo training programs to support the roll-out of a new product and adapt to the updated customer service model.

• Scan

• Formulate

• Implement

• Evaluate

6. 9. Leaders decide to pursue a cost leadership strategy to target price-sensitive customers and gain market share.

• Scan

• Formulate

• Implement

• Evaluate

6. 10. The company analyzes competitor pricing, market trends, and customer preferences to identify new gaps in the industry.

• Scan

• Formulate

• Implement

• Evaluate