AHC 3714 - Chapter 1-13 Quizzes

Which of the following is NOT one of the 4 Ps of the marketing mix?

• Product

• Price

• People

• Promotion

What does the production concept in marketing emphasize?

• High customer satisfaction

• Aggressive selling techniques

• High production efficiency and mass distribution

• Societal well-being

Which statement best describes the societal marketing concept?

• Focuses solely on maximizing profits

• Prioritizes aggressive sales techniques

• Aims to satisfy customer needs while enhancing societal well-being

• Concentrates on internal operational efficiency

Customer satisfaction is defined as:

• The total revenue generated from sales

• The feeling that a product has met or exceeded expectations

• The number of products sold

• The cost of acquiring a customer

A hospital wants to improve its relationship marketing strategy. Which of the following actions would best support this goal?

• Focus on one-time transactions

• Provide minimal after-sales support

• Cultivate long-term relationships and understand customer preferences

• Reduce the number of services offered

If a healthcare organization wants to increase customer value, which of the following should it prioritize?

• Offering unrealistic pricing

• Providing products that perform and exceed expectations

• Reducing service quality

• Limiting customer interaction

Which of the following is NOT a component of marketing orientation?

• Customer orientation

• Competitor orientation

• Product pricing

• Interfunctional coordination

What is the primary purpose of defining a target market?

• To increase production efficiency

• To attract a specific group of people

• To reduce marketing costs

• To eliminate competition

Why must a marketing strategy be sensitive to stakeholders, environmental factors, and society?

• To ensure maximum profit

• To comply with government regulations only

• To align with broader organizational and societal goals

• To avoid competition

In a market-oriented organization, marketing efforts are structured around:

• Product features

• Major market segments

• Production capacity

• Technological innovation