
Introduction to Market Research INNOVATION AND ENT.MAY 25C
Quiz
•
Other
•
3rd Grade
•
Hard
Abiodun Otedola
FREE Resource
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90 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: Market research is the systematic gathering and interpretation of information about individuals or organisations using ______ and analytical methods (Malhotra, 2020).
statistical
creative
random
subjective
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of market research?
To entertain viewers
To inform business decisions, identify opportunities, and mitigate risks through data-driven insights
To increase advertising costs
To reduce the number of employees
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is given as a real-world example of using market research to inform content creation decisions, leading to successful original productions?
Netflix
Apple
Sony
Disney
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ involves original data collection through surveys, interviews, and observations.
Primary Research
Secondary Research
Literature Review
Meta-Analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ is the analysis of existing data from published sources. Apple examines industry reports to track technology adoption trends.
Secondary Research
Primary Research
Experimental Research
Field Research
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ involves non-numerical data collection (e.g., focus groups). Unilever uses focus groups to gather product feedback.
Qualitative Research
Quantitative Research
Experimental Research
Descriptive Research
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ involves numerical data collection (e.g., surveys). Samsung polls customers about device satisfaction scores.
Quantitative Research
Qualitative Research
Exploratory Research
Descriptive Research
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