Dana saw classmates often skip lnch, so she sold quick snacks. She shoa.

• Band positioing

• Target marketing

• Identifying a market

• Proce

“We Care for Your Wellness” tells the customer what the business values. This is a:

• Slogan

• Value proposition

• Demographic segmentation

• Geographic segmentation

After repeated flooding, someone sells rubber boots. This idea came from:

• Climate

• Government policy

• Technological advancement

• Demographics

A business describes the design and features customers should expect. This is the:

• Value proposition

• Output requirement

• Process

• Product

Recognizing your market helps:

• Lower prices

• Ensure your product has buyers

• Improve packaging

• Find more suppliers

“Crispy Without Oil” is used to promote an air-fried snack. This is a:

• Value proposition

• Unique Selling Proposition (USP)

• Brand positioning

• Slogan

A brand focuses on customers who love minimalist designs. This is:

• Psychological segmentation

• Demographic segmentation

• Geographic segmentation

• Target marketing

Marco always prepares a Plan B for possible delays. This shows:

• Risk-taking

• Proactive behavior

• Innovation

• Process

A survey asks about customer age and lifestyle. These details fall under:

• Process

• Demographics

• Geographic segmentation

• Psychographics

A coffee shop opened after observing students often stay up late. This shows:

• Industry trend

• Psychological segmentation

• Demographic segmentation

• Geographic segmentation