DMK107V Chapter 9 (Part 1) Campaign Execution - Airbnb

Which campaign phase involved researching travel patterns and creating region-specific content in isiZulu, Afrikaans, and English?

• Launch

• Pre-launch

• Optimisation

• Wrap-up

Which key component is shown when each team had a specific role and shared documents using cloud-based apps?

• Workflow

• Roles

• Channels

• Monitoring

Which collaboration strategy is illustrated by short morning check-ins to keep progress on track?

• Cross-functional

• Flexible

• Real-time

• Audit

Which tool or platform was used when Airbnb delivered and monitored the campaign through email software, paid media channels, and internal systems?

• CRM and automation

• Channels

• Dashboards

• Roles

Which key component is demonstrated when Airbnb compared results to previous periods and spoke with hosts to gather feedback?

• Monitoring

• Audit

• Workflow

• Launch