
DMK107V Chapter 9 (Part 1) Campaign Execution - Airbnb
Authored by Sfiso Mahlangu
Education
University
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which campaign phase involved researching travel patterns and creating region-specific content in isiZulu, Afrikaans, and English?
Launch
Pre-launch
Optimisation
Wrap-up
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which key component is shown when each team had a specific role and shared documents using cloud-based apps?
Workflow
Roles
Channels
Monitoring
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which collaboration strategy is illustrated by short morning check-ins to keep progress on track?
Cross-functional
Flexible
Real-time
Audit
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which tool or platform was used when Airbnb delivered and monitored the campaign through email software, paid media channels, and internal systems?
CRM and automation
Channels
Dashboards
Roles
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which key component is demonstrated when Airbnb compared results to previous periods and spoke with hosts to gather feedback?
Monitoring
Audit
Workflow
Launch
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