PR functions

Royal Brunei Airlines faces a crisis due to a plane delay.

What's the most effective way to manage the crisis?

• Respond promptly to consumer complaints

• Offer compensation to affected passengers

• Provide regular updates on the situations

• All of the above

Baiduri Bank wants to engage with the local community in Brunei-Muara district.

What's the most effective way to do so?

• Sponsor a local event

• Donate to a local charity

• Partner with a local organization

• All of the above

A negative review about the Brunei Hotel is posted on social media.

What's the most effective way to respond?

• Respond promptly and apologize

• Ignore the view

• Respond defensively

• Offer a discount

A public survey shows that Bruneians are concerned about the impact of tourism on local culture.

What's the most effective way to address concerns?

• Launch a public education campaign

• Ignore the concerns

• Increase tourism promotion

• Restrict tourism

QAF Sdn Bhd wants to launch a new product line.

What's the most effective marketing strategy?

• Leverage media coverage and influencer partnerships

• Rely solely on advertising

• Focus on social media advertising

• Ignore marketing and focus on sales

Royal Brunei Airlines wants to introduce a new employee wellness program.

What's the most effective way to communicate with employees?

• Use internal newsletters and town hall meetings

• Send a company-wide email

• Post information on the company intranet

• Ignore employee feedback

A local newspaper, Borneo Bulletin publishes a negative article about Gomamam.

What's the most effective way to respond?

• Respond promptly and provide accurate information

• Ignore the article

• Launch a counter-attack

• Sue the newspaper

Progresif Sdn Bhd wants to build a new facility in a residential area.

What's the most effective way to engage with the community and address concerns?

• Hold a public consultation and provide regular updates

• Send a letter to each resident and offer compensation

• Conduct a survey to gauge community sentiment

• Ignore community concerns and proceed with construction

A major oil spill occurs at Brunei Shell Petroleum (BSP) facility, causing widespread environmental damage.

What's the most effective way for BSP to respond to the crisis?

• Issue a public apology and offer compensation

• Conduct an internal investigation and provide regular updates

• Hold a press conference to explain the situation and response plan

• Ignore the issue and focus on cleanup efforts

Progresif Sdn Bhd wants to engage with the local community through a sponsorship program.

What should be the key consideration?

• Brand visibility

• Community needs

• Budget allocation

• Media coverage