Review Meeting 1-5

1. What is the main goal of digital marketing?

• Print flyers and posters

• Promote products using online tools and platforms

• Increase offline store decoration

• Avoid customer interactions

2. 2. Which of the following is an example of organic social media?

• Sponsored Instagram ad

• TikTok influencer partnership

• Regular Instagram post without paying

• Google Search ad

2. 3. True or False: Paid ads allow you to reach audiences beyond your followers.

• True

• False

2. 4. What does the “conversion” stage in the marketing funnel focus on?

• Making people aware of your brand

• Getting people to browse your website

• Encouraging people to take action (buy, sign up)

• Reading blog articles

2. 5. Which one is NOT a SMART goal?

• "I want more followers someday"

• "Gain 1,000 followers in 3 months"

• "Get 100 leads by the end of campaign"

• "Increase engagement rate by 15%"

2. 6. True or False: One ad goal can fit every campaign.

• True

• False

2. 7. What’s the best type of targeting for reaching people similar to your existing customers?

• Interest targeting

• Custom audience

• Lookalike audience

• Demographics

2. 8. What describes a customer persona?

• A random name from your follower list

• A short bio of your competitor

• A profile that represents your ideal customer

• A product description

2. 9. What type of audience targeting is based on hobbies or preferences?

• Behavior

• Interest

• Demographics

• Custom

2. 10. What is one question you should ask before setting ad budget?

• What’s trending on TikTok today?

• How many people liked my last post?

• What’s the platform fee for my competitors?

• What is the goal of this campaign?