Market Research Quiz
Authored by THARANI THARANI
Business
10th Grade
Used 1+ times
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38 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of market research?
To reduce production costs
To estimate business tax
To understand customer needs
To increase employee wages
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a method of primary research?
Government reports
Online articles
Questionnaires
Industry statistics
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of secondary research?
Observation
Surveys
Company sales reports
Interviews
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One disadvantage of primary research is:
Data is readily available
Data may be outdated
It is time-consuming
It is always inaccurate
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is quantitative data?
Opinions from customers
Feedback on quality
Data involving numbers
Descriptions of experiences
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a focus group?
A survey conducted by phone
An online questionnaire
A group discussion for opinions
A method of observation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a feature of secondary research?
Inexpensive
Time-saving
Specific to business needs
May be outdated
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