Uses and Gratifications Theory Worksheet

RECAP - Lots of people have theorised about why we use the media i.e. our motivations. Blumler and Katz (two theorists) conducted research in the 1980s and found these as our main motivations: 1. S__________ finding out about the world around us

• Surveillance

• Satisfaction

• Sociability

• Sensationalism

RECAP - Lots of people have theorised about why we use the media i.e. our motivations. Blumler and Katz (two theorists) conducted research in the 1980s and found these as our main motivations: 2. P__________ R__________ – to make friends

• Personal Relationships

• Public Relations

• Professional Recognition

• Private Reflections

RECAP - Lots of people have theorised about why we use the media i.e. our motivations. Blumler and Katz (two theorists) conducted research in the 1980s and found these as our main motivations: 3. D__________ – to escape from our every day lives

• Diversion

• Discussion

• Direction

• Deduction

RECAP - Lots of people have theorised about why we use the media i.e. our motivations. Blumler and Katz (two theorists) conducted research in the 1980s and found these as our main motivations: 4. P__________ identity – to see ourselves/our values reflected in characters, themes etc

• Personal identity

• Public opinion

• Political awareness

• Practical skills

They called this the Uses and Gratifications theory model. Which of these needs do the representations, in Super.Human, meet?

• Information and personal identity needs

• Financial and economic needs

• Nutritional and dietary needs

• Physical and athletic needs

Advertising first began in which period and in what way?

• In ancient times, through town criers and painted signs

• In the 20th century, through television commercials

• In the Middle Ages, through printed newspapers

• In the Renaissance, through radio broadcasts

The main goal of advertising is to:

• Increase sales and promote products or services

• Reduce the cost of production

• Limit the number of customers

• Discourage people from buying products

Different types of advertising you’ve seen or heard include:

• TV, radio, online, and print ads

• Only TV ads

• Only online ads

• Only billboard ads

Advertisers decide who their audience is by:

• Analyzing demographics and consumer behavior

• Choosing randomly

• Targeting only celebrities

• Ignoring market research

Advertisers use various techniques to persuade people to buy something. Which of the following is one such technique?

• Using emotional appeals

• Ignoring customer needs

• Discouraging product use

• Providing false information