
Branding Quiz

Quiz
•
Arts
•
University
•
Medium
VSRTT VSRTT
Used 3+ times
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32 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
The Thing is , You haven't pray hard enough.
Choose the correct one
Quiz Time !
Avoid case study by performing Quiz
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best illustrates brand salience in Keller's Brand Equity Pyramid?
Consumer’s emotional attachment
Depth and breadth of brand awareness
Financial value of the brand
Brand's visual appeal
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary challenge in converting a product into a brand?
Setting the right price
Creating unique product features
Establishing strong, favorable, and unique brand associations
Ensuring mass production
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT considered a brand element?
Logo
Jingle
Packaging
Product formula
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the new product development process, ‘idea screening’ aims to:
Develop prototypes
Eliminate poor ideas quickly
Conduct market testing
Set pricing strategies
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apple’s consistent use of minimalist design and premium pricing is an example of:
Brand dilution
Flanker branding
Brand positioning
Ingredient branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a house of brands strategy, what is the main advantage?
All products use the same name
Damage to one brand doesn’t affect others
Consistent branding across categories
Simpler marketing management
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