primary research

ข้อใดคือลักษณะสำคัญของ Primary Research

• It relies solely on existing data

• It collects original, typically proprietary information

• It is only conducted when secondary research is too costly

• It always involves manipulating data for desired outcomes

Primary Research is broadly categorized into which two main types?

• Experimental and Observational Research

• Qualitative and Quantitative Research

• Survey and Physiological Research

• In-depth and Focus Group Research

Which of the following is a primary purpose of Qualitative Research?

• To generate numerical and statistical descriptions of populations

• o acquire background information when little is already known

• To establish generalizable findings to the entire population

• To quantify population attitudes and behaviors

การสังเกตพฤติกรรมในสภาพแวดล้อมที่นักวิจัยไม่ได้แทรกแซงหรือกระตุ้นพฤติกรรมเรียกว่าอะไร

• Contrived Observation

• Natural Observation

• Disguised Observation

• Structured Observation

ข้อใดคือข้อดีของการบันทึกข้อมูลแบบ Structured Observation

• ใช้เวลาน้อยในการเตรียมแบบฟอร์มสังเกตการณ์

• มีโอกาสค้นพบสิ่งใหม่ในสนามวิจัยได้มากกว่า

• การเก็บและวิเคราะห์ข้อมูลทำได้รวดเร็วและมีประสิทธิภาพ

• ไม่จำเป็นต้องเตรียมแบบฟอร์มก่อนเก็บข้อมูล

Personal interviews are particularly suitable for topics that are:

• Non-confidential and openly discussed in groups

• Highly confidential, emotional, or embarrassing

• Simple and require only superficial understanding

• Easily answered without detailed probing

A key characteristic of a focus group is its:

• One-on-one structured interview format

• Emphasis on highly confidential individual topics

• Interactive nature, involving discussion among participants

• Smallest size of 3-6 individuals

Quantitative Research is characterized by being:

• Subjective and interpretive

• Limited to understanding specific individuals rather than populations

• Primarily focused on "why" people act as they do

• Numeric and utilizing statistical techniques

In observation research, when the researcher takes an active role in prompting the target behavior to speed up data gathering, this is known as:

• Natural observation

• Open observation

• Contrived observation

• Participant observation

Observation research involves:

• Recording objects, events, situations, or people's behaviors

• Collecting information only through verbal reports

• Directly asking people how they feel about a product

• Primarily understanding the impact of persuasive advertising through self-reported data