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Which category in the Boston Matrix is for the least successful product?

• Cash Cows

• Stars

• Decliners

• Dogs

What are the two dimensions that are used to determine the position of a product or brand in the Boston Matrix?

• Share price & market share

• Selling price & market demand

• Market share & Market growth

• Sales & Profits

A product with a high share of a mature market would be classified as a ... ?

• Problem Children

• Cash Cow

• Star

• Dog

A product in a fast-growing market significantly increase its market share. It looks like it is now a ... ?

• Cash Cow

• Star

• Problem Child

• Dog

A unique blend of product, place, price, and promotion strategies designed to produce mutually satisfying exchanges with a target market

• Marketing objective
• marketing strategy
• Marketing Opportunity analysis
• Marketing Mix

Which category in the Boston Matrix is for the least successful products?

• Cash Cows

• Stars

• Question Mark / Problem Child

• Dog

Which of these is the best definition of a market-oriented business?

• The firm does market research after launching a product
• The firm produces a good that it believes will be successful
• The firm does market research before designing a new product

Which of the following questions is market research not likely to find an answer to?

• Would consumers be likely to buy my product?

• Which method of production should I use?

• What price would consumers be likely to pay?

• Which businesses will be the main competitors?

An interview with a group of potential customers who provide valuable feedback.

• Survey

• Focus group

• Observation

How can a business determine the most effective pricing strategy?

• By identifying the company's pricing position, pricing segment, pricing capability, and competitive pricing reaction strategy

• By conducting market research and surveys

• By setting the price based on the cost of production

• By offering discounts and promotions