Thkt
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others
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University
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Anh Bùi
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23 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
소비자들에게 제품의 값과 품질을 따져서 알려 주기 때문이다
Đúng
Sai
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
정서적 가치를 활용한 전략은 기능적 차별화가 어려울 때 효과적이다.
Đúng
Sai
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
까사미아는 해외 시장을 중심으로 브랜드를 확장했다.
Đúng
Sai
Không
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
소비자가 좋아하는 분위기를 주어 소비자를 감동시키기 때문이다.
Đúng
Sai
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
브랜드 인지도는 광고 예산에만 의존해야 높일 수 있다.
Đúng
Sai
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
중소기업은 인력과 자금 부족으로 브랜드 마케팅에 어려움을 겪는다.
Đúng
Sai
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
다음 중 스토리텔링 마케팅의 예로 적절한 것은?
① 고급 향수를 무료로 나누어 주는 행사
② 음식 광고에 가족과 함께하는 따뜻한 장면을 삽입
③ 스마트폰의 사양을 표로 정리하여 광고.
④ 유명 연예인이 제품을 추천하는 장면
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