Music in the International Marketplace Quiz II
Quiz
•
Performing Arts
•
University
•
Medium
Nur Jamalludin
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20 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What was the role that the Korean government did to promote the success of the Hallyu Movement?
Create national policies on Hallyu to promote the cause
Increase migration to European countries
Improve food securities
Continue to only focus on heavy machinery and chemicals revenue
Rely on foreigners to be interested on Hallyu
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Artist management -----Booking Agent-----X-------Audience. What is the term (X) in the concert supply chain?
Distributor
Concert Promoter
Record Company
Retail Outlet
Manager
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Who is the key-person provisions when on tour?
The person who takes responsibility of the show’s program
The person that manages the finances of your tour
The person that books the venues
The person that negotiates the transport
The person assigned to manage your tour for you
4.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Which of the following is important in a niche tour?
Similar Taste
Diaspora Taste
Socioeconomic taste
Where the music is unnappreciated
Ethnic/Regional music
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the term use to describe the “act of differentiating a brand in customer’s mind in relation to competitors in terms of attributes and benefit that the brands does and do not offer."
Segmentation
Targeting
Positioning
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the term to described by Everett Rogers as a “discovered pattern of remarkably similar finding of the process in which individuals adopts a new idea”
Dimension Theory
Diffusion Theory
Differential Theory
Diamond Theory
Dopamine Theory
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the type of segmentation that groups people in terms of their attitudes, values and lifestyle
Demographic
Age
Gender
Income
Psychographic
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