Quiz MCQ – Research methods & analysis

What is the main objective of research in strategic planning?

• To generate content for marketing campaigns

• To increase brand awareness

• To support decision-making with structured evidence

• To predict quarterly revenue

According to Redman & Mori, research is:

• A random data collection effort

• A systematic effort to acquire new knowledge

• An informal inquiry into facts

• A philosophical exploration of reality

Which of the following is NOT a characteristic of good research?

• Based on empirical evidence

• Clearly defined purpose

• Always qualitative

• Objective

Which of these elements best describes the phrase "systematic investigation"?

• Observe random patterns

• Follow structured steps to obtain information

• Ask occasional opinions

• Rely on instinct

In commercial research, what distinguishes "research" from "data collection"?

• The use of surveys

• Volume of data

• Clear framework and structure of the problem

• Use of figures

Why is research valuable for strategic planners?

• It reduces uncertainty in decision-making

• It increases campaign impressions

• It automates reporting

• It replaces creative work

Which of these elements is an example of poor research framing?

• Why are young customers less loyal?

• Let's collect as much data as possible and see what we find

• How does the quality of integration affect retention?

• What is the cause of a high employee turnover rate?

Which step comes first in the research process?

• Identify the problem

• Collect data

• Write conclusions

• Publish the report

Which of the following statements is true regarding applied research?

• It does not require data

• It only applies to academic environments

• It solves practical problems in business

• It cannot test hypotheses

In strategic contexts, research is particularly useful when:

• The team is already in agreement

• There is uncertainty or high risk

• The answer is obvious

• You are launching a logo redesign