Event Management Quiz

The practice of measuring an event’s success concerning its objectives is known as evaluation.

• True

• False

Exclusive sponsorship is divided into product categories.

• True

• False

The sponsorship process consists of three different stages which are planning, selling, and evaluating.

• True

• False

Sponsorship packages can be developed to meet the needs of different types of sponsors.

• True

• False

Identify benefits for sponsor is part from the ........................ phase.

• Planning

• Maintaining

• Servicing

• Selling

This type of sponsorship usually has sole use of the platform component for promotional purposes.

• Subsidiary sponsorship

• Exclusive sponsorship

• Official supplier

• Primary sponsorship

A good sponsorship proposal should ..................................

• Include other benefits that are not relevant to the sponsor.

• Endeavour to secure lots of sponsor.

• Demonstrating an understanding of the sponsor'’ company objectives.

• Not taking the sponsors needs into consideration.

.............................. between sponsorship and other marketing communication variables employed before, during, and after the sponsorship campaign.

• Return on investment

• Two-way communication

• Public relation

• Cross-impact and leverage

The development of the event concept is to .......................

• Provide a good understanding of event operations.

• Be shown measurably.

• Provide a collection of processes, best practices, terminologies, and guidelines for event projects.

• Give a picture of the restriction of what can be achieved.

“This chart lists the tasks to be performed on the vertical axis, and time intervals on the horizontal axis. The width of the horizontal bars in the graph shows the duration of each activity”. This statement refers to ..........................

• Maps and model

• Gantt chart

• PERT chart

• Work breakdown structure