BUS 1202 WA

BUS 1202 WA

University

15 Qs

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BUS 1202 WA

BUS 1202 WA

Assessment

Quiz

Business

University

Medium

Created by

Kean Lau

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of web analytics?

Descriptive analytics

Diagnostic analytics

Predictive analytics

Preventive analytics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Descriptive analytics analyses historical data to provide insights into what has occurred. It typically involves metrics such as page views, bounce rate, and session duration.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Diagnostic analytics goes beyond surface-level data to uncover the reasons behind specific outcomes. It helps pinpoint the factors that influence user behaviour and performance.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Predictive analytics leverages dummy data to forecast future outcomes, such as trends, user behaviour, and potential events.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Prescriptive analytics offers actionable recommendations based on insights gained from data analysis.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to understand user behaviour in web analytics?

To help optimise website's layout

To help improve user experience

To improve user engagement

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following metrics will NOT help in improving website performance?

Pageviews

Exit rate

Cost-through rate

Page load time

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