Quiz on Questionnaire Development & Validation

What is the primary purpose of a questionnaire?

• To collect data that is already available

• To obtain information that cannot be easily observed

• To analyze existing data

• To measure thoughts and feelings directly

Which of the following is an example of a construct?

• Brand awareness

• Data analysis

• Sampling method

• Questionnaire format

What type of question allows respondents to answer in their own words?

• Ranking questions

• Multiple choice questions

• Open-ended questions

• Closed-ended questions

What is the first step in the questionnaire design process?

• Initial considerations

• Clarification of concepts

• Pre-testing the questionnaire

• Developing the questionnaire

What does 'validity' refer to in research instruments?

• The number of questions in the instrument

• The ease of use of the instrument

• The consistency of the instrument

• The ability to measure what it is designed to measure

Which scale type uses a set of symbols or numbers to represent responses?

• Nominal scale

• Categorical scale

• Ordinal scale

• Scale measurement

What is the purpose of pre-testing a questionnaire?

• To identify possible shortcomings

• To collect data from respondents

• To finalize the questionnaire

• To analyze the results

Which of the following is a characteristic of closed-ended questions?

• They provide a limited set of responses

• They allow for detailed responses

• They require narrative answers

• They are used in qualitative research

What is an example of a response bias?

• Asking leading questions

• Using a balanced scale

• Using open-ended questions

• Providing clear instructions

What does EFA stand for in the context of scale development?

• Exploratory Factor Analysis

• Empirical Factor Assessment

• Effective Factor Assessment

• Evaluative Factor Analysis