Branding Quiz 6

A well-known soda company, Pepsi, acquires a smaller rival brand to expand its market. After the acquisition, the brand decides to update its logo and marketing approach to reflect the new ownership and market direction.

• • Rebranding due to a merger or acquisition

• • Rebranding due to a new CEO

• • Rebranding due to market repositioning

• • Rebranding due to a shift in the target audience

A company that initially offered high-end luxury skincare products realizes that its core values no longer align with its market. The company now wants to expand its appeal to a younger, more health-conscious consumer group, so it updates its packaging and marketing messages.

• • Rebranding due to changing customer perceptions

• Rebranding due to a shift in the target audience

• Rebranding due to a new CEO

• Rebranding due to new product development

A popular online clothing retailer decides to reposition itself as an eco-friendly brand. They update their logo, change their website design, and introduce new eco-friendly packaging. This move is aimed at attracting a younger, environmentally-conscious demographic.

• • Rebranding due to a merger or acquisition

• • Rebranding to reach a different audience

• • Rebranding to stay relevant and align with market trends

• Rebranding due to a shift in corporate values

A local clothing brand, initially focused on selling casual wear, decides to rebrand and launch a new line of premium, high-fashion clothing for a more exclusive market. The brand updates its logo, adopts new packaging, and adjusts its marketing messages.

• Rebranding due to expansion into new markets

• • Rebranding due to a shift in mission

• • Rebranding due to a new CEO

• • Rebranding due to product diversification

A well-known shoe brand partners with a tire manufacturer to create a new line of shoes that uses tire material in the soles, providing durability and enhanced grip.

• • Ingredient Cobranding

• Joint Product Cobranding

• • Complementary Cobranding

• • Co-sponsorship

A luxury hotel chain and a car rental company partner to provide customers with an exclusive combined package, offering discounted rates for both services when booked together.

• • Co-sponsorship

• Ingredient Cobranding

• • Complementary Cobranding

• • Joint Service Delivery

BMW and Louis Vuitton collaborated to create a luxury line of travel bags specifically designed to fit into the trunk of BMW’s luxury cars.

Which type of cobranding is being used here?

• • Ingredient Cobranding

• • Complementary Cobranding

• • Co-Advertising

• • Retail Cobranding

Coca-Cola and McDonald's have a long-standing partnership where Coca-Cola is the exclusive beverage provider at McDonald's restaurants around the world. Which type of cobranding is this?

• • Joint Service Delivery

• • Loyalty Program Cobranding

• • Co-sponsorship

• • Retail Cobranding

Hershey’s and Reese’s collaborate to create co-branded chocolate bars, featuring the combined flavors of Hershey’s chocolate and Reese’s peanut butter.

Which type of cobranding does this represent?

• • Joint Product Cobranding

• Ingredient Cobranding

• • Co-advertising

• • Complementary Cobranding

Intel and Dell collaborate to create laptops with Intel processors exclusively, with Intel branding featured prominently on the laptops’ marketing materials.

Which type of cobranding is being used here?

• Co-sponsorship

• • Complementary Cobranding

• • Joint Product Cobranding

• • Ingredient Cobranding