Marketing

DEFINE

consumers' age, gender, ethnicity, hobbies, family status, etc.

• statistics

• census

• social class

• demographics

Tags

CCSS.6.SP.B.5B

DEFINE

the group of consumers a product is aimed at

• niche audience

• buyers

• target market

• demographic

Answer explanation

target market = we're targeting specific people based on their demographics based on a certain product

***If you said buyers... the question refers to the advertising/marketing process. No one has bought the product yet!

* Not everyone in the target market will become a buyer!

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

DEFINE

Storytelling using a fictional representation of your ideal consumer

• buyer persona

• audience

• target market

• consumer character

Answer explanation

***If you said target market, the key word here is STORYTELLING.

Yes, your fictional buyer persona would hypothetically be in the target market. But the buyer persona narrows down the target market; based on the demographics, you get really specific.

Tags

CCSS.RI.11-12.10

CCSS.RI.9-10.10

CCSS.RL.11-12.10

CCSS.RL.8.10

CCSS.RL.9-10.10

Which of the following is a need?

• bubble bath

• going to get your nails done

• a safe place to live

• new iPhone

Tags

CCSS.RL.11-12.9

CCSS.RL.6.3

CCSS.RL.7.3

CCSS.RL.8.3

CCSS.RL.9-10.3

Which is a traditional ad?

• email newsletter

• Facebook ads

• website popups

• static billboard

Answer explanation

DIGITAL - uses digital media or an electronic device (phone, computer)

vs

TRADITIONAL - does not use digital media or an electronic device

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

Which is NOT a competitor of Walmart?

(if you don't know what these are, Google them!)

• Trader Joe's

• Barnes & Noble

• Rouses

• Aldi

Answer explanation

What does Barnes & Nobel mostly sell?

A: books

Does Walmart sell books?

A: yes

Are books the primary thing Walmart sells, is that their focus?

A: No

• ---

  ---

• - Yes, Walmart has books, but it is not the main focus of what they sell.

• - Trader Joe's, Rouses, and Aldi are all grocery stores.

What is the Call to Action on this website?

• Unlimited movies, TV shows, and more.

• Watch anywhere. Cancel anytime.

• Get Started

• English

Answer explanation

Call to Action - some text that stands out and tries to get the consumer to perform that action

• - typically a button, a different color, something that stands out

• ---

  ***If you also said "Sign In"...

• What is the purpose of ads/marketing?

• A: to make $$$

• - If the goal of a call to action is the get the consumer to do something that ultimately leads to making $$$, "Get Started" would be correct. Notice how it is much BIGGER too!

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7

Select TWO activities that are utilitarian:

• buying deodorant so you don't stink

• buying deodorant cause they have a new scent

• getting a haircut cause Mr. Easterly told you to

• getting a haircut to have a new summer style

Answer explanation

Utilitarian = purpose

Hedonic = Happiness

Select TWO activities that are HEDONIC

• getting a coffee to try a new drink

• getting a coffee to stay awake

• buying an app to help schedule your work meetings

• buying an app to play fun games with your friends

Answer explanation

Utilitarian = purpose

Hedonic = Happiness

Buyer personas use names that are a/an ______.

• hyperbole

• alliteration

• metaphor

• onomatopoeia

Answer explanation

Remember Farmer Fred?

Or Painter Patricia?

• - adjectives to describe the target market or demographic paired with a name that starts with the same letter

Tags

CCSS.L.11-12.5A