Exploring Mobile Commerce

What is mobile commerce?

• Mobile commerce refers to mobile app development only.

• Mobile commerce is the buying and selling of goods and services via mobile devices.

• Mobile commerce is the use of mobile devices for social networking.

• Mobile commerce is the process of browsing the internet on mobile devices.

List three benefits of mobile commerce.

• Higher shipping costs

• Limited product selection

• 1. Convenience and accessibility 2. Enhanced customer engagement 3. Integration of mobile payment options

• Increased transaction times

How does mobile commerce enhance customer convenience?

• Mobile commerce requires in-store visits for purchases.

• Mobile commerce limits shopping to specific hours.

• Mobile commerce allows shopping anytime and anywhere, providing easy access, quick payments, and personalized experiences.

• Mobile commerce complicates payment processes.

What role does mobile payment play in m-commerce?

• Mobile payment has no impact on user experience in m-commerce.

• Mobile payment is only used for online banking.

• Mobile payment is essential in m-commerce as it enables quick, secure transactions and enhances user convenience.

• Mobile payment is primarily for in-store purchases only.

Identify a limitation of mobile commerce related to security.

• Vulnerability to security breaches on public Wi-Fi networks.

• Inability to use mobile apps for shopping

• High costs of mobile devices

• Limited internet access in rural areas

How can mobile commerce improve customer engagement?

• Mobile commerce improves customer engagement by offering personalized experiences and real-time communication.

• By increasing the time customers spend on the website.

• By limiting access to customer support services.

• By reducing the number of payment options available.

What is the impact of mobile commerce on traditional retail?

• Mobile commerce only benefits physical stores.

• Mobile commerce eliminates the need for online shopping.

• Mobile commerce has no effect on traditional retail.

• Mobile commerce significantly impacts traditional retail by increasing competition, driving the need for omnichannel strategies, and reducing foot traffic in physical stores.

Name a benefit of m-commerce for businesses.

• Limited payment options for customers.

• Increased customer reach and convenience.

• Higher operational costs for businesses.

• Decreased brand visibility online.

What are the challenges of internet connectivity in m-commerce?

• Complete immunity to cyber threats

• Unlimited data plans for all users

• Always high-speed internet access

• Challenges of internet connectivity in m-commerce include inconsistent network coverage, slow speeds, high latency, and security concerns.

How does mobile commerce facilitate personalized marketing?

• Mobile commerce eliminates the use of advertisements altogether.

• Mobile commerce only focuses on in-store promotions.

• Mobile commerce facilitates personalized marketing by leveraging user data to deliver targeted advertisements and recommendations.

• Mobile commerce reduces the need for customer feedback.