
MKT1266 - W8 - Service Marketing MKT MIX Quiz
Quiz
•
Business
•
University
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Practice Problem
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Hard
Oanh Vo
Used 1+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the “7Ps” extended marketing mix include?
Product, Price, People, Planning, Profit, Promotion, Place
Product, Price, Place, Promotion, People, Process, Physical Evidence
Plan, Position, Price, Package, People, Promotion, Performance
Product, Promotion, Performance, Pricing, People, Profit, Place
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In service marketing, who are considered part of “People”?
Product managers
Logistics providers
Employees and customers involved in the service
Shareholders and board members
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element refers to how the service is actually delivered?
Place
Process
People
Product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which “P” can be represented by the ambiance of a nightclub?
Physical Evidence
Product
Promotion
Price
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of service has high service content and low physical content?
Online product ordering
Spa massage session
Buying a laptop
Vending machine pizza
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four levels of service?
Free, Basic, Premium, Exclusive
Limited, Full, Self-service, Self-selection
Direct, Indirect, External, Internal
Retail, Wholesale, On-demand, Packaged
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the retail positioning map, Harrods offers...
Narrow range and low value
Broad range and high value
Low variety and low service
Broad range and low price
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