MKT1266 - W8 - Service Marketing MKT MIX Quiz

What does the “7Ps” extended marketing mix include?

• Product, Price, People, Planning, Profit, Promotion, Place

• Product, Price, Place, Promotion, People, Process, Physical Evidence

• Plan, Position, Price, Package, People, Promotion, Performance

• Product, Promotion, Performance, Pricing, People, Profit, Place

In service marketing, who are considered part of “People”?

• Product managers

• Logistics providers

• Employees and customers involved in the service

• Shareholders and board members

Which element refers to how the service is actually delivered?

• Place

• Process

• People

• Product

Which “P” can be represented by the ambiance of a nightclub?

• Physical Evidence

• Product

• Promotion

• Price

What type of service has high service content and low physical content?

• Online product ordering

• Spa massage session

• Buying a laptop

• Vending machine pizza

What are the four levels of service?

• Free, Basic, Premium, Exclusive

• Limited, Full, Self-service, Self-selection

• Direct, Indirect, External, Internal

• Retail, Wholesale, On-demand, Packaged

According to the retail positioning map, Harrods offers...

• Narrow range and low value

• Broad range and high value

• Low variety and low service

• Broad range and low price

Which of the following shows the trend of self-service expansion?

• In-store concierge

• Vending machine making pizza in Italy

• Luxury personal shopping service

• Face-to-face hair salon

What is a service?

• Something with tangible ownership

• Something you can return easily

• A performance that is intangible and does not result in ownership

• A physical product with added value

Which of the following is NOT a determinant of service quality?

• Reliability

• Responsiveness

• Packaging

• Tangibles