SKB5_Sociolla Market Analysis

What is the primary focus of Sociolla's business model?

• Selling home goods

• Selling electronics

• Offering beauty products

• Providing clothing

Which of the following is a key factor in consumer satisfaction according to Jenifer & Tan (2024)?

• Product diversity

• Brand loyalty

• Customer service training

• Market competition

What percentage of beauty e-commerce users in Indonesia does Sociolla serve?

• 90%

• 50%

• 75%

• 87%

What type of products does Sociolla offer?

• Electronics

• Clothing

• Beauty products

• Food items

Which social media platforms are mentioned as influential for Sociolla?

• Instagram and TikTok

• Pinterest and Reddit

• Facebook and Twitter

• LinkedIn and Snapchat

What is one of the strategies Sociolla uses to engage consumers?

• Expert-led video tutorials

• Print media

• Television ads

• Email marketing

According to Ng et al. (2021), what is essential for omnichannel success?

• Synchronizing inventory

• Increasing product variety

• Synchronizing experience

• Reducing costs

What does the SOCO app provide for Sociolla?

• Inventory management

• Customer service support

• Behavioral analytics

• Online shopping only

What is a significant impact of social media marketing on Sociolla users?

• Decreased brand awareness

• Lower sales

• Increased purchase intention

• Reduced customer engagement

What is the role of consumer reviews according to Putri et al. (2023)?

• They directly drive purchases

• They decrease sales

• They reinforce trust

• They have no impact