Chapter 6: Typography Know and Understand

(a)   are the individual visual symbols in a particular typeface.

• Ligatures

• Characters

• Typographers

• Serifs

The thickened tips or short finishing-off strokes at the top and bottom of a character is called a(n) (a)   .

• x-height

• tittle

• serif

• counter

Foundry type was cast in wood.

• True

• False

Which of the following is black letter most commonly used for?

• Diplomas

• Advertisements

• Textbooks

• Greeting cards

Which of the following typographers was a major figure in the development of the Roman type style?

• Anton Jansen

• Claude Garamond

• Giambattista Bodoni

Which of the following typographers developed a typeface that is considered the forerunner of the transition from Oldstyle to modern letters?

• John Baskerville

• François-Ambroise Didot

• Anton Jansen

• William Caslon

The most distinguishing feature of (a)   typefaces is the increased contrast between the very thin, light elements and heavy elements.

• Serif

• Sans-serif

• Display

• Monospace

Grotesque is a category of sans serif typefaces.

• True

• False

Display typefaces are not intended to be used as body copy.

• True

• False

The letters in a cursive typeface are joined.

• True

• False