Advertising and Marketing Quiz

A local bakery wants to increase awareness of its new range of cakes using Facebook and Instagram ads. What type of media are they using?

• Television

• Direct Marketing

• Digital Platform Advertising

• Outdoor Advertising

A car company wants to emotionally connect with viewers by showing a family road trip during a Chinese New Year TV commercial. What is the key value here?

• Price promotion

• Emotional storytelling

• Product sampling

• Influencer collaboration

A business owner spends a lot on billboard advertising in a busy town area. What is a major disadvantage of this media type?

• Not suitable for visuals

• Limited reach

• High cost and minimal content space

• Lack of credibility

A skincare brand decides to advertise during a popular Korean drama on Astro. What is the advantage of this media strategy?

• Targets only older audience

• Avoids visual promotion

• Creates strong emotional engagement

• Cheaper than digital ads

Which of the following is a disadvantage of digital advertising?

• Cannot target audiences

• No interactive features

• Requires technical skills and ad-blockers can affect reach

• Cannot measure performance

A new café runs Google Ads that show only to users aged 18–30 in Kuching. What is this advertising strategy called?

• Mass advertising

• Untargeted marketing

• Personal selling

• Targeted digital advertising

What is a key benefit of influencer marketing over traditional ads?

• Better TV coverage

• Access to a loyal follower base

• Free airtime

• Avoiding customer interaction

Which scenario shows poor alignment in influencer marketing?

• Fitness influencer promotes health drink

• Beauty influencer promotes skincare

• Tech reviewer promotes vacuum cleaner

• Vegan influencer promotes meat product

At a car showroom, a salesperson explains features, answers questions, and offers test drives. This is an example of:

• Advertising

• Personal selling

• Outdoor promotion

• Sales promotion

A key benefit of personal selling is:

• Reaches millions at once

• Offers mass-market exposure

• Builds strong customer relationships

• Cannot be measured