Elements and Characteristics of a Trend

What is the degree of attraction in a trend?

• Easy to get

• Makes people look or feel better

• Does not deviate much from the general norm or status quo

What is the impact of a trend?

• Hyped or advertised (usually by media)

• Dependent on marketing

• People tend to forget about it

• Endures with or without publicity

• Continues for a long period of time with or without the aid of advertisements

What is the extent of influence in a trend?

• Caters to and accepted by a limited group of people

• Caters to and accepted by a wide audience or a large group of consumers

What structure enables a fad or a trend to be sustainable?

• Support is almost inexistent and unclear

• Does not have a formidable support system

• Supported by a number of fads, existing trends and prevalent socio-economic, political and religio-cultural factors, etc.

• Efforts are conducted to bolster the longevity of the lifeline of a desired trend

What is the length of time of continuous existence in a trend?

• Relatively brief

• Few weeks up to a few months

• Long period of time

• Months and years

What is the utility or usefulness of a trend?

• Limited only to areas where it is directly related

• Different areas which may or may not be related

What is the importance of gestalt principles?