Chapter5

A big benefit of podcasting is _______.

• permanence

• portability

• teleconference capability

• presence functionality

Businesses have embraced podcasts for audio and video messages because podcasts _______.

• do not require a live presence, yet offer a friendly human face

• can't replace costlier live teleconferences but can replace most business travel

• provide up to 1,000 views per podcast, saving money over individual presentations

• broadcast interactive, nonrepetitive information

TED Talks are a popular example of podcasts. TED refers to _______.

• Teaching Educators to Make a Difference

• Teamwork, Education, and Drive

• Technology, Education, and Design

• the first name of the organization's founder

The four main players of podcasts are corporations, entrepreneurs, news/media organizations, and _______.

• religious organizations

• government organizations

• organizations devoted to promoting education

• non-profit organizations

Which type of podcast would a federal credit union likely support through buying podcast ads?

• A true crime podcast

• A podcast offering advice on how to manage one’s money

• A current events podcast

• A sports podcast

Crowdsourcing is _______.

• the ability to send short messages consisting of 140 characters or fewer

• the practice of tapping into the combined knowledge of an online community to solve problems and complete assignments

• the use of fraudulent schemes on the Internet

• an e-mail response technique that includes only those parts of an e-mail message to which the receiver is responding

Why are many companies eager to jump into making a podcast series?

• Podcasts are independent of media algorithms and help to diversify their media channels.

• Podcasts can be produced easily and quickly.

• Podcasts provide a permanent record, similar to a memo.

• Podcasts are useful for communicating information when a company is faced with a crisis or emergency.

Blogs are most similar to _______.

• tweets

• text messages

• journal entries

• instant messages

Which of these statements correctly describes why businesses are using blogs?

• Blogs have the potential to reach a vast, far-flung audience and can help companies share the story of their brand.

• Blogs have become the primary method of internal business communications.

• Blogs provide companies with anytime access to digital audio and video files containing corporate training, marketing, and informational messages.

• Blogs can safeguard against hackers and rival companies.

You are an executive chairman faced with a business emergency so severe that the company risks losing customers and employees. You want to use the blog to help mitigate the impact of the crisis. Which of the following approaches will help you to achieve your goal?

• Use the blog to emphasize company strengths and downplay the crisis.

• Use the blog to create transparency and communicate up-to-date information regarding the business's emergency.

• Post information on the blog that will soothe emotional reactions.

• Do not address rumors or misinformation on the blog; address factual content only.