What does 'Customer Focus' mean in the context of customer-centered innovation?

• Putting the customer at the heart of the innovation process, not just as end-users but as co-creators.

• Focusing only on the company's needs.

• Ignoring customer feedback.

• Developing products without customer input.

What is the 'Problem-Driven' approach in customer-centered innovation?

• Focusing on genuine customer needs and problems to drive product development decisions.

• Creating problems for customers.

• Ignoring customer problems.

• Developing products without considering customer needs.

Which companies are mentioned as examples of real-world impact in customer-centered innovation?

• Apple and Amazon

• Google and Facebook

• Tesla and Netflix

• Microsoft and IBM

What does the Human-Centred approach in design thinking focus on? (Fill in the blank)

• Understanding people's needs, motivations, and behaviours through direct observation.

• Maximizing technological efficiency regardless of user feedback.

• Prioritizing business goals over user experience.

• Focusing solely on aesthetic aspects of the product.

What does the Iterative Process in design thinking emphasise? (Fill in the blank)

• Continuous experimentation, learning, and refining based on user feedback.

• Strict adherence to initial ideas without changes.

• Focusing only on aesthetics and ignoring user needs.

• Completing the process in a single step without feedback.

Where did the established methodology of design thinking originate and who popularised it?

• Originated at Stanford d.school and popularised by IDEO in the 1990s (Brown, 2008).

• Originated at MIT Media Lab and popularised by Apple in the 1980s.

• Originated at Harvard Business School and popularised by Google in the 2000s.

• Originated at Oxford University and popularised by Microsoft in the 1990s.

Fill in the blank: The first stage of Design Thinking is ________, where you understand users through observation and engagement.

• Empathise

• Ideate

• Prototype

• Test

Fill in the blank: The second stage of Design Thinking is ________, where you articulate the problem based on user needs.

• Define

• Ideate

• Prototype

• Test

Fill in the blank: The third stage of Design Thinking is ________, where you generate creative solutions through brainstorming.

• Ideate

• Empathize

• Prototype

• Test

Fill in the blank: The fourth stage of Design Thinking is ________, where you build representations of potential solutions.

• Prototype

• Empathize

• Test

• Define