Today, ________ dominate supply chains.
Chapter 17 Quiz

Quiz
•
Mathematics
•
University
•
Easy
Theodore Harding
Used 1+ times
FREE Resource
28 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
distributors
manufacturers
large retailers
government agencies
wholesalers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
McKenna directs her salespeople to increase the company’s share of wallet. McKenna is directing her salespeople to
sell more store brands and fewer private-label products.
retailing elasticity.
become omnichannel salespeople.
focus on male consumers, and not female consumers.
focus on increasing sales to their best customers.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company that buys products from manufacturersand resells them to retailers is a
warehouse
wholesaler
specialist.
supercenter
cooperative.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Coca-Cola wants its product available everywhere—grocery stores, convenience stores, restaurants, and vending machines. The more exposure the products get, the more they sell. The company is employing a (an) ________ strategy.
surplus distribution
intensive distribution
selective distribution
contractual distribution
exclusive distribution
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In omnichannel retailing, what visible element must often be adjusted because of competition faced in different channels?
pricing
place
supply chain
return policies
distribution
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The key factor distinguishing retailers from other members of the supply chain is that
they use advertising to generate demand.
they sell to customers for their personal use.
they sell to consumers, businesses, and government.
they rarely engage in personal selling.
they utilize marketing to reach consumers.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know
where their target customers expect to find their products.
whether the products will fill a customer’s self-actualization needs.
if customers are using credit cards or cash to make purchases.
how many employees the retailers have.
whether customers will find the store atmospherics appropriate to the location.
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