Week 3 Julian

What is the primary goal of content strategy in social media marketing?  

• To create as much content as possible

• To post consistently regardless of quality

• To create valuable content that aligns with business objectives

• To focus exclusively on viral content

What is a content pillar?

• A physical structure where content is displayed

• A core topic area that guides content creation

• A type of social media post

• A measuring tool for content success

Which approach is recommended for an effective content mix?  

• 100% promotional content

• 100% educational content

• A balanced mix of promotional, educational, and entertaining content

• Only using user-generated content

What is a content calendar? 

• A physical calendar where content ideas are written

• A scheduling tool that outlines when and where content will be published

• A calendar of industry events

• A list of trending topics

Which format typically has the highest engagement rate on most social platforms?

• a) Plain text

• b) Link shares

• c) Video content

• d) PDF documents

What is a content audit? 

• A financial review of content creation costs

• A systematic review of existing content to evaluate its effectiveness

• A legal review of content for compliance

• A check for plagiarism

Which element is most important when creating content for social media?

• Using as many hashtags as possible

• Including the brand logo in every post

• Understanding the audience's preferences and needs

• Following competitors' content exactly

What does UGC stand for in content marketing? 

• a) Universal Graphics Content

• b) User-Generated Content

• c) Unified Group Communication

• d) Unlimited Growth Content

What is content repurposing? 

• Creating entirely new content

• Deleting old content

• Adapting existing content into different formats

• Copying competitors' content

1. Which statement about storytelling in content strategy is true?   

• Storytelling is only effective for B2C brands

• Storytelling decreases audience engagement

• Effective storytelling creates emotional connections with audiences

• Storytelling should only be used for promotional content