Service Strategy Quiz
Authored by NUR RUZAINI ABDUL RAZAK
English
University
Used 2+ times
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38 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What are common characteristics of important market segments?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What dimensions can be used to segment the market, demographic, psychographic?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
How important are various segments?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
What needs does each have?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
How well are these needs being served, in what manner, by whom?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
What are important elements of the service to be provided, stated in terms of results produced for customers?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
How are these elements supposed to be perceived by the target market segment, by the market in general, by employees, by others?
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