Test coursera tb48

Question 1:

What does SEO stand for?

• A. Search Engine Optimization

• B. Site Engagement Output

• C. Social Engagement Online

• D. Strategy for E-commerce Objectives

Question 2:

Which of the following are common KPIs in digital marketing? (Select all that apply)

• A. Click-through rate (CTR)

• B. Conversion rate

• C. Customer shoe size

• D. Laptop brand

Question 3:

True or False: PPC means “Pay Per Customer”.

• False

• True

Question 4:

Which platform is primarily used for B2B marketing?

• A. Instagram

• B. LinkedIn

• C. TikTok

• D. Pinterest

Question 5:

What does CTA stand for in marketing?

• A. Call To Action

• B. Click Target Analysis

• C. Conversion Tracking Algorithm

• D. Customer Type Allocation

Question 6:

Which one is an example of organic marketing?

• A. Blog post optimized for SEO

• B. Paid Facebook ad

• C. Google Ads campaign

• D. Sponsored Instagram post

Question 7:

What tool is commonly used to analyze website traffic?

• A. Google Slides

• B. Google Analytics

Question 8:

True or False: A higher bounce rate means users stay longer on your site.

• False

• True

Question 9:

Which is a common goal of an email marketing campaign?

• A. Get likes on TikTok

• B. Increase conversions

• C. Promote competitors

• D. Improve WiFi speed

Question 10:

Which of the following tools is best for scheduling social media posts?

• A. Hootsuite

• B. Microsoft Word

• C. Zoom

• D. Dropbox