Understanding Consumer Buying Behaviour

Which of the following best describes 'consumer decision making'?

• The process by which businesses decide what products to sell

• The process by which individuals select, purchase, use, and dispose of goods and services

• The process of setting prices for products

• The process of manufacturing goods

Which of the following is NOT a stage in the consumer decision making process?

• Problem recognition

• Information search

• Product manufacturing

• Post-purchase evaluation

What is meant by 'consumer buying behaviour'?

• The way consumers dispose of products

• The actions and decision processes of people who purchase goods and services for personal use

• The way companies advertise their products

• The process of setting up a business

Which of the following is a psychological factor affecting consumer buying behaviour?

• Culture

• Motivation

• Social class

• Family

Which of the following is an example of a social factor influencing consumer buying behaviour?

• Perception

• Attitude

• Reference groups

• Learning

What is the first step in the consumer decision making process?

• Purchase decision

• Information search

• Problem recognition

• Evaluation of alternatives

Which of the following best describes 'post-purchase evaluation'?

• Comparing different brands before buying

• The consumer's assessment of a product after buying and using it

• Searching for product information

• Deciding not to buy a product

Which of the following is NOT a personal factor affecting consumer buying behaviour?

• Age

• Occupation

• Personality

• Advertising

A consumer who buys a product because their friends have recommended it is influenced by which factor?

• Psychological

• Social

• Economic

• Cultural

Which of the following is an example of a cultural factor affecting consumer buying behaviour?

• Income

• Beliefs and values

• Brand loyalty

• Motivation