U4S2 - B2 VOCABULARY

When a celebrity publicly supports a product in exchange for payment.

• Sponsor

• Branding

• Endorsements

• Sponsorship

A business agreement where a company financially supports an athlete or team in exchange for promotion.

• Sponsorship

• Athlete

• Branding

• Sponsor

The process of creating a unique identity and image for a company or product.

• Endorsements

• Branding

• Sponsorship

• Sponsor

A company or individual that provides financial support to an event, person, or organization.

• Athlete

• Marketing Strategy

• Consumer Trust

• Sponsor

A person who competes in sports and often represents a brand through sponsorships.

• Athlete

• Marketing Strategy

• Consumer Trust

• Sponsor

A carefully designed plan used by companies to promote their products and reach customers.

• Athlete

• Marketing Strategy

• Consumer Trust

• Sponsor

The confidence consumers have in a brand’s reliability and honesty.

• Athlete

• Marketing Strategy

• Consumer Trust

• Sponsor

A strong desire and motivation to achieve a goal.

• Consumer Trust

• Trendsetter

• Success

• Determination

A well-known person who introduces new styles and trends in clothing.

• Consumer Trust

• Trendsetter

• Success

• Determination

The state of achieving one’s goals and reaching a high level of performance.

• Consumer Trust

• Trendsetter

• Success

• Determination