Marketing Measurement Quiz

What is the primary purpose of marketing measurement?

• Only to justify budget allocation

• To systematically track and evaluate marketing efforts

• To create marketing campaigns

• To hire marketing staff

Which of the following is NOT listed as a Key Performance Indicator (KPI)?

• Sales revenue

• Customer acquisition costs

• Social media followers

• Customer lifetime value

What does CAC stand for in marketing measurement?

• Customer Analysis Cost

• Customer Acquisition Costs

• Campaign Advertising Control

• Customer Action Center

Which measurement method involves comparing different versions of marketing materials?

• Customer surveys

• Analytics platforms

• A/B testing

• Market research

What does the 'M' in SMART objectives stand for?

• Manageable

• Meaningful

• Measurable

• Memorable

Which of these is a purpose of marketing measurement?

• Evaluate campaign effectiveness and ROI

• Design new products

• Train employees

• Set product prices

What type of metrics measure brand performance?

• Revenue metrics only

• Customer acquisition costs only

• Brand awareness and engagement metrics

• Website traffic only

How should marketing metrics be integrated with business strategy?

• They should be kept separate

• They should be aligned with overall business objectives

• They should focus only on sales

• They should be reviewed annually

Which of these is a measurement method mentioned in the text?

• Employee surveys

• Social media metrics only

• Customer surveys and feedback

• Product testing

What should be developed for stakeholder reporting?

• Monthly newsletters

• Performance dashboards

• Annual reports only

• Weekly updates