Psychology and Marketing Quiz

Which of these is NOT one of the systems identified in Freud's theory of personality?

• super ego

• ego

• id

• archetypes

________ are universally recognized ideas and behavioral patterns.

• Compliant

• Archetypes

• Aggressive

• Detached

Juanita is feeling super stressed out this week. Everything seems to be happening at one time and she is having trouble staying on top of everything. She has two papers due at the end of the week and her boss wants her to work after school every day this week. After a few minutes of trying to focus on her paper she logged in to her favorite clothing store and began looking for somenew shoes to make her feel better. Juanita may be experiencing ________.

• lifestyle-based depletion

• harpaxophobia

• a freshstart mindset

• materialism

________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decisionabout a product, person, ideology, or otherwise hold an attitude or use a medium.

• Lifestyles

• Promotional segmentations

• AIO measures

• Psychographics

Recent advertisements have shown the PlantersPeanut to have a family, including a baby. Emphasizing the backstory of the evolution of this advertising mascot is an example of ________.

• a doppelgänger brand image

• brand resonance

• an underdog brand biography

• brand storytelling

In the 1950s, an approach called ________ research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.

• psychic

• archetype

• motivational

• lifestyle

The ________ assumes that people value products to the extent they will help us achieve some desired end state.

• minimalism mindset

• fresh start mindset

• means-end chain model

• hierarchical value map

Maleek was growing tired of the rat race and wanted to simplify his life. He decided to spend one month without buying anything. He would eat the food already in his kitchen and walk to work. Maleek also began clearing his apartment of the unnecessary possessions. Some of them he sold online and others he donated to charity. Maleek's new lifestyle is called ________.

• materialism

• minimalism

• cultivation theory

• laddering

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?

• general lifestyle segmentation

• lifestyle profile

• product-specific segmentation

• product-specific profile

Lululemon relies on a "muse" in their marketing: a 32-year-old professional single woman who travels and has time to work out every day. The "muse" the company created is an example of ________.

• a buyer persona

• a brand biography

• an AIO

• a lifestyle segmentation typology