Marketing multiple choice quiz

What percentage of your GCSE is the Business 1 exam worth?

• 25%

• 50%

• 75%

• 100%

Which of the following is NOT a topic covered in the Business 1 exam?

• Business planning

• Market research

• Employment law

• Financial accounting

Name one resource you should use to prepare for the Business 1 exam, according to the revision booklet.

• Practise using past exam papers and mark schemes.

• Watch unrelated movies for relaxation.

• Ignore the revision booklet completely.

• Only read social media posts about business.

What is the primary objective of the marketing department?

• To increase sales

• To reduce costs

• To hire more employees

• To develop new products

Which of the following is NOT a way the marketing department achieves its objectives?

• Carrying out market research

• Making decisions on the Marketing Mix (the 4 Ps)

• Informing customers about products and services

• Ignoring customer needs

Fill in the blank: The marketing department informs customers about their products and services and ______ them to buy them (e.g. using special offers).

• persuading

• ignoring

• preventing

• confusing

What is the definition of primary research (field)?

• Brand new information that is collected by the business.

• Information that is gathered from published sources.

• Data that is analyzed from competitors' reports.

• Research conducted using only online surveys.

What is the definition of secondary research (desk)?

• When a business uses information that already exists.

• When a business collects new data through surveys.

• When a business only uses primary data sources.

• When a business conducts experiments to gather data.

Which of the following is an example of primary research?

• The internet

• Questionnaire

• Magazine articles

• Competitors’ websites

Which of the following is an example of secondary research?

• Survey

• Interview

• Focus group

• Government reports & census