Chapter 11 Quiz

Chapter 11 Quiz

University

28 Qs

quiz-placeholder

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Chapter 11 Quiz

Chapter 11 Quiz

Assessment

Quiz

Mathematics

University

Hard

Created by

Theodore Harding

FREE Resource

28 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Stitch Fix is a successful online clothing company. One of the difficulties in running a clothing company is the need to have significant ________, a large number of items in each product line.

product line breadth

product mix breadth

brand equity

product mix depth

product line depth

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered part of the augmented product?

brand name

design

features

quality

product warranty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brands can be owned by

retailers only.

manufacturers only.

any firm in the supply chain.

private-label generic retailers only.

wholesalers and retailers only.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When manufacturers try to understand what customers are looking for, they are thinking about the ________ component of the product offer.

core customer value

associated services

quality level

augmented products

product support

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When Paulette shops for lipstick, she always buys Cotton Candy by Revlon. This is an example of

brand association.

brand awareness.

brand equity.

brand loyalty.

perceived value.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?

line extension

brand awareness

brand extension

brand dilution

perceived value

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the case of Band-Aid adhesive bandages, the brand name has

avoided brand extensions.

become synonymous with the product itself.

grown through private-label branding.

distinctive brand substitutability.

successfully employed private-label branding.

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