Stitch Fix is a successful online clothing company. One of the difficulties in running a clothing company is the need to have significant ________, a large number of items in each product line.
Chapter 11 Quiz

Quiz
•
Mathematics
•
University
•
Hard
Theodore Harding
FREE Resource
28 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
product line breadth
product mix breadth
brand equity
product mix depth
product line depth
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is considered part of the augmented product?
brand name
design
features
quality
product warranty
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brands can be owned by
retailers only.
manufacturers only.
any firm in the supply chain.
private-label generic retailers only.
wholesalers and retailers only.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When manufacturers try to understand what customers are looking for, they are thinking about the ________ component of the product offer.
core customer value
associated services
quality level
augmented products
product support
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When Paulette shops for lipstick, she always buys Cotton Candy by Revlon. This is an example of
brand association.
brand awareness.
brand equity.
brand loyalty.
perceived value.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?
line extension
brand awareness
brand extension
brand dilution
perceived value
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the case of Band-Aid adhesive bandages, the brand name has
avoided brand extensions.
become synonymous with the product itself.
grown through private-label branding.
distinctive brand substitutability.
successfully employed private-label branding.
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