Customer Journey
Authored by chintia pinaria
Hospitality and Catering
University
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apa tujuan utama dari tahap “Unaware ke Aware” dalam customer journey?
A. Mendorong pembelian segera
B. Menumbuhkan kepercayaan konsumen
C. Membangun kesadaran terhadap merek
D. Meningkatkan loyalitas pelanggan
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. Tahap “Aware ke Appeal” fokus pada:
A. Menjual produk secara langsung
B. Menyebarkan testimoni
C. Membuat konsumen tertarik pada merek
D. Memberikan diskon
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. Dalam tahap “Appeal ke Ask”, konsumen biasanya melakukan:
A. Pembayaran
B. Promosi ulang
C. Pencarian informasi lebih lanjut
D. Meninggalkan merek
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Salah satu strategi untuk mendorong konsumen dari tahap Ask ke Act adalah:
A. Memberikan tutorial produk
B. Menawarkan hadiah loyalitas
C. Memberikan promo atau diskon khusus
D. Membuat postingan inspiratif
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. Tujuan dari tahap Act ke Advocate adalah:
A. Mengajak konsumen mengulang pembelian
B. Menyuruh konsumen berhenti menggunakan produk pesaing
C. Mendorong konsumen agar mau merekomendasikan merek
D. Meningkatkan volume produksi
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. Apa elemen pemasaran digital yang berperan besar dalam tahap Unaware ke Aware?
A. Program loyalitas
B. Review pelanggan
C. Iklan digital dan konten media sosial
D. FAQ website
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7. Contoh strategi yang relevan di tahap “Appeal” adalah:
A. Live chat 24 jam
B. Promosi flash sale
C. Konten visual yang kuat dan konsisten
D. Pengiriman barang cepat
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